The negotiation process is an opportunity to define, communicate, and achieve what you want out of the job offer. Negotiation requires gathering information, planning your approach, considering different alternatives and viewpoints, communicating clearly, and making decisions to reach your goal. Negotiations are an option for every new job, or every performance review. Not exclusive to external job offers, negotiation can take place for internal promotions or even continuation of a current role. The purpose in a negotiation is to increase job satisfaction and, ultimately, to improve your opportunities for job fulfillment and happiness.