LinkedIn is the world’s largest professional network and has become an essential personal branding tool. It is more important now than ever before to build and maintain a stellar LinkedIn profile. LinkedIn has over 740 million members and, without a profile, companies may not take you seriously in the business world. Your profile increases your visibility and credibility and supports efficiency in maintaining your ever-evolving network.
Creating the Perfect LinkedIn Profile
Your Profile Photo
Your picture is the first thing people see. In fact, just having a picture gets you significantly more profile views and connection requests. When it comes to profile pictures, make sure it’s professional, approachable, and friendly. If possible, have your photo taken by a professional photographer.
LinkedIn Users See . . .
21X
more profile views with a picture
9X
more connection requests with a picture
Tips for Creating a Strong Profile Picture
- Choose a photo that looks like you.
- Put your face in the center of the frame.
- Practice your facial expression – appear warm and friendly.
- Wear what you’d wear to work.
- Choose a non-distracting background.
Also include a background image at the top of your profile that grabs attention and still looks professional.
Writing a Headline
The headline on your profile goes right under your name. Aside from your photo, it’s the single most important factor to make a strong first impression. You can just list your job title, or add a quick, memorable, headline unique to you.
Example Headlines
Aspiring Management Consultant | Helping Organizations Solve Complex Problems
Turning Curiosity into Impact Through Research and Leadership
Building Expertise in Business Strategy, Leadership & Career Management
Also include easy ways for people to contact you at the top of your profile, including your email and other social links.
Create a Summary
Use your summary to list your goals, passions, accomplishments, and your mission. In other words, tell people why they should connect with you. Focus on your personal brand, goals, and passions. Write in the first person and don’t be overly formal. Be yourself!
Build Credibility with References
Use your summary to list your goals, passions, accomplishments, and your mission. In other words, tell people why they should connect with you. Focus on your personal brand, goals, and passions. Write in the first person and don’t be overly formal. Be yourself!