Your brand is the sum of your strengths, skills, passions, and attributes and represents the value you bring to your target audience. Individuals who truly understand their brand have an edge in managing their careers because they recognize how to set themselves apart from the competition.
Your value proposition identifies the value you bring to the talent marketplace and is woven throughout your marketing materials including paper, online, and verbal talking points. Think of three reasons why someone should hire you? Have a blend of functional, technical, and/or soft skills to showcase your value.
Utilize the Value Proposition Sample and Worksheet
Your resume is a critical component of your marketing materials, whether you use it to advance in your current organization or in an external search for a new role. Even if you are not in a search, you can employ your resume as an introductory piece and overview of your background and experiences. You never know when you might hear “Send me your resume so I can get an idea of your background.” The best time to update your resume is before you think you need it!
Resources:
On-Demand Video:
- On-Demand Video: Modernize Your Resume
Guiding Videos:
- Beyond B-School: Modernize your Resume Pt. 1
- Beyond B-School: Modernize your Resume Pt. 2
- Beyond B-School: Modernize your Resume Pt. 3
LinkedIn is the world’s largest professional network and has become an essential personal branding tool. It is more important now than ever before to build and maintain a stellar LinkedIn profile. LinkedIn has over 740 million members and, without a profile, companies may not take you seriously in the business world. Your profile increases your visibility and credibility and supports efficiency in maintaining your ever-evolving network.
Resources:
- Log in to LinkedIn
- Career Management Guide: LinkedIn
- Create the Perfect LinkedIn Profile (with samples), source: LinkedIn Business Library
- Expert Tips A Lot of People Don’t Know About, source: The Muse
Creating and practicing a personal marketing message is essential for successful networking. Being prepared with your 30-second commercial or elevator pitch can prove beneficial in networking situations. Think about it as a clean and concise introductory statement designed to convey key points to your target audience.
Utilize the Elevator Pitch Sample and Worksheet
On Demand Content
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Modernize Your Resume
Pre-Work:
Resource: Value Proposition Worksheet
Access: Copy of your most recent resume
Watch video: Modernize Your Resume
Modernize Your LinkedIn
Pre-Work:
Resource: Value Proposition Worksheet
Access: Your LinkedIn profile
Watch Video: Modernize Your LinkedIn